Chevrolet introduced the 'Spark', a stylish and compact city car. As a part of Chevrolet's promotional campaign Sticky Studios developed the social network game 'Follow the Spark' together with RHBM.
The game was featured on the popular Dutch social network Hyves.nl. Here, players could race each other in a Spark. The game was introduced by a personalized video. At the end of each race the player needed to park his Spark in a small parking space for bonus.
100 high-score drivers were invited to a live event where one of the contesters could actually win a real Spark!