Sticky

  • released on Web

Buckle up for a wild ride!


Help the beloved cast of Madagascar 3 get back to the Big Apple in this classic cart racer. Their journey takes them through Europe where they find the perfect cover: a traveling circus which they reinvent - Madagascar style.

The brief

Engage fans of the film with an immersive gaming experience that transforms players into the world of the feature film. Tap into existing fan base as well as create new communities of gamers to create buzz around the theatrical release and sell more tickets.

Our solution

We decided to create a 3D racing game with multiple tracks and characters. We decided on two settings, the treacherous mountains of Austria and the streets of Monaco. By giving player the ability to unlock additional content and retain performance based rewards we would be able to retain more users.

Execution

We developed a game easy enough for children to learn and challenging enough for an experienced gamer to master. We spent weeks fine tuning the control mechanism for a responsive feel that was both challenging and forgiving. We designed the environments to be reminiscent of the animated film, complete with the beloved characters that make this story such a success. Using our propriety track and race physics engine, the lead time (production) was 7 weeks.