Sticky

  • released on Android
  • released on Ios
  • released on Web

High adrenaline racing

Get ready for some white knuckled, high adrenaline racing with Hess Racer. Choose between the rugged Hess Truck or the ultra-fast Hess Race Car. Speed down the busy City Highway level, dash through the hulking and beautiful Mountain level, or sprint through the amazingly expansive Interstate level.

The brief

Support and extend the 50 year Hess Truck tradition with an original game that increases sales of the toy and creates buzz for the retail brand. Expand upon Hess’s social influence through likes, comments and shares on Facebook. Give back to loyal Hess Truck fans and collectors of all ages.

Solution

We decided to aim for high replay-ability by creating an arcade style racing game with simple and intuitive mechanics that are easy to learn but hard to master. Through social engineering we would encourage sharing with peer-to-peer challenges, card collecting and leader-boards.

Execution

Using the Unity engine we were able to deploy simultaneously to Facebook, Android and iOS. In order to guarantee great performance across multiple devices, we were able to serve different visual experiences depending on the capabilities of the player’s hardware which increased the overall reach without sacrificing the quality on the newest phones and tablets.

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    Steady growth through 1.2MM mobile installs.

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    Brand messages amplified through existing community